Zhang Yue, senior vice president at CreditEase, discusses the demand for credit in China, write downs in her portfolio, P2P lending, their wealth management business and their expansion plans. She speaks exclusively on “Bloomberg Markets: China Open” on the sidelines of the Milken Institute Asia Summit in Singapore.

Fintechs that succeed in the Chinese market know how to use technology to adapt to local conditions, improve efficiency, and service small businesses. Here’s how it’s done.

Financial services group CreditEase runs an app through which its private banking clients can be connected to needy women farmers in China’s rural interior. It’s a remarkable initiative taken up by 200,000 farmers and shows what can be done with low-level credit. But how does the risk management work?

Whenever I ask people to explain what they think CreditEase is, I hear a different answer. With so much happening both within CreditEase and the global economy, it seems timely to take a step back to explain who we are and what we believe in.

A global trade war isn’t the only problem hanging over China’s economy. Small and medium-sized enterprises (SMEs), which account for 60% of China’s GDP and 80% of jobs, are having a hard time accessing financing, which could slow economic growth. There’s an upside for financial firms willing to fill that credit void, according to CreditEase CEO Ning Tang.