Caixin Global: Fintech Pioneer Sees Money in the Masses
China’s booming fintech sector will see growth come from small business loans, wealth management tools for the “affluent masses,” and technology that helps you sift through thousands of insurance products in minutes, according to Tang Ning, founder and CEO of financial conglomerate CreditEase.
Fortune: How This Chinese Fintech Company Is Innovating by Leasing Cows
While global investors have often honed in on China’s booming urban centers, Chinese financial tech firms are beginning to look at the middle kingdom’s increasingly affluent rural, farming-based consumers.
Forbes: 18 Global Marketing Trends And Predictions From International C-Level Leaders
Content production will be a larger priority for fintech marketers. The brand that occupies most of users’ reading time will eventually occupy their wallets. Easy-to-understand and fun content, text, short videos and touching stories designed to capture users’ fragmented time is a priority that financial brand will undertake.
CNBC: China needs regulation for online lending: executive
Ning Tang, chairman and CEO at CreditEase, says he welcomes regulation of online lending to grow the industry.