Customer demands are changing rapidly in the digital economy. That’s a challenge for all kinds of companies, but for small businesses, just keeping up can present a seemingly impossible hurdle.

The founder of China's premier Web-based lending site sees a bright future in helping his country's middle and upper income earners in the area of managing a long-term portfolio. In fact, Ning Tang has a new word for it: "wealthtech."

On May 22, the unveiling ceremony of the classroom named after China's fintech enterprise CreditEase was held at the Saïd Business School of the University of Oxford in the United Kingdom, which also marked the “Ideal classroom”.

Creditease is a large China-based firm that participates in the P2P as well as wealth management industries. Anju Patwardhan manages the fintech VC fund, which was started in March of 2016 and is a billion-dollar fund that is invested so far in 25 companies, mostly in China and the U.S.