A good company has a responsibility to society. It must provideoutstanding products to its customers, produce a good working environment for its employees, and create value for its shareholders. By earning public trust, the company’s production and management operations can effect positive changes in the world. CreditEase’s corporate social responsibility model fully reflects Michael Porter’s concept of “shared value.”
Core Principle: Credit Creates Shared Value
“Credit Creates Shared Value” is a core principle of our CSR program. At CreditEase, we demonstrate our responsibility to society by creating and sharing the value of credit. By showing how credit can be created and shared, CreditEase’s credit-focused business modelgains further insight.Using credit, CreditEase works to promote the harmonious development of society.
Governance Structure: Compliance, Effective Public Service, Strategic Development
CreditEase has blended its CSR program intodaily management, commercial operations, and corporate strategy, building a tripartiteadministrative system for its corporate social responsibility activities. “Compliance” requires us to strengthen internal management and improve management systems, ensuring that all company activities comply with the law.“Effective Public Service” combines charitable efforts with the company’s daily operations, to create a responsible commercial model. Through “Strategic Development,” CSR will drive CreditEase’s development.
CSR Connotations: Growing with Our Ecosystem Partners
The development of CreditEase is inextricably linked to the participation and support of stakeholders. CreditEase actively responds to the appeal of these groups, and is willing to make joint efforts with all parties to achieve comprehensive and sustainable development and to create a better and more harmonious society.